Runners from all over the world are preparing for the TCS New York City Marathon. And believe it or not, many of their training strategies can also propel your marketing and promotion efforts. Do you have what it takes as a writer to cross your personal finish line?...
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The Goodies Table: 8 Ways To Make Your Promotional Items Stand Out And Boost Sales
It's every attendee's favorite perk of a writing conference—the goodies table (or even goody room)! And there are plenty of choices: posters, flyers, freebies, giveaways, and a myriad of promotional items. With all the competition, how do you make your marketing items...
Your Self-Published Book: Promoting With Giveaways
Book authors, whether self-published or traditionally published, need to work at publicizing and selling their books. And for those of you who aren’t sure how best to go about that task, marketing professional Marcela De Vivo offers advice on promoting books through...
Authors And Marketing: Two Sides Of The Same Coin
We are pleased to present the following guest blog article from Deborah Riley-Magnus, who is an author and an Author Success Coach. She has a 27-year professional background in marketing, advertising, and public relations as a writer for print, television, and radio....
Writer Business Cards: 5 Ways To Think Outside The Box
Many writers have a business card—even if they don’t have publication credits yet. A business card, like an author website, gives the impression of professionalism and seriousness. It’s an important and inexpensive tool for making great connections and fans. But many...
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