This intrepid author set out to prove how Amazon’s sales rankings can lead to true, yet seemingly inflated, claims of literary greatness. His goal? Tackling the problem of marketing companies that promise “best seller” status. He writes:
I would like to tell you about the biggest lie in book publishing. It appears in the biographies and social media profiles of almost every working “author” today. It’s the word “best seller.”
QUESTION: Does “best seller” status matter to you when you’re deciding to buy a book?