As written by Joshua Rothkopf, from Time Out New York Issue 624: September 13–19, 2007, he reviews the documentary Helvetica:
…A documentary about a font. Tens of people exhale sighs of relief. But unexpectedly, Gary Hustwit’s film builds an impressive sense of drama around the rise of the Swiss-designed typeface, a bracingly modern style that felt like “a cold glass of ice water” (according to one interviewee) after so much schlocky script in the 1940s and ’50s. These days Helvetica is everywhere, from the Target logo to the lettering on our tax forms and space shuttles. Hustwit’s talking heads, an endearingly geeky bunch, weigh in on the pros and cons of such ubiquity. Cage match! Not that kind of film.
If you haven’t yet seen the film, you can now purchase it on Amazon or rent it through Netflix.
Fascinating, isn’t it? It’s almost two hours long but seemed too short.