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Self-publishing is an avenue open to all writers, which is why Writer’s Relief has a Self-Publishing Relief division to help interested authors navigate the process. And now, this article from IndieReader.com about the largest survey of self-published authors to date has shed some light on what makes a career in self-publishing work:
“According to the survey, successful published authors (those that have earned over $5000 in sales in the past 12 months) engage in about 5.3 marketing tactics to promote their books while lower earners are only using 2.2 tactics.”
“The top two marketing tactics reported by authors in the survey results were soliciting book reviews and maintaining the right social media accounts as a marketing platform.”
Question: Are you surprised to hear there’s a connection between marketing efforts and success for indie authors?